Will video marketing help your business?
Video marketing is a great tool for businesses large or small. It has become an indispensable form of communication between businesses and their customers. Its effectiveness as an advertising mechanism can’t be denied, as it has been proven to increase both website and social media interactions. It also provides a personal touch to your brand. However, this doesn’t mean that video marketing isn’t without its drawbacks. It is important to consider both the potential positives and negatives of video marketing for your business before making the decision to pursue it.
Here are some pros to video marketing:
- It quickly draws attention to a message. With limited time and resources, businesses need a way to quickly convey important information to their target audiences. Video, when done well, provides the perfect format for conveying ideas and messages in a visual, engaging way that resonates with the audience.
- The shareability of video content is incredibly powerful. According to Hubspot, videos are shared 1200% more than both links and text combined. This means that investing in the production of engaging video content can have a much greater reach than other forms of advertising and marketing, making it a great way to expand your customer base.
- Videos generate a higher click through rate on search engine results. Organic search results with video out-perform search results with text in a variety of metrics, including click-through-rate, dwell time, and overall engagement. This can mean a significant increase in your website’s visibility, and thus conversions.
- It’s easier to convey and emphasize emotional value in a product or service. A video can become an emotionally charged marketing tool through tone and expression in a way that can’t be done through other forms of content.
Here are some cons to video marketing:
- Developing and producing high-quality video content can be expensive and time-consuming. If you produce your videos in-house there are additional setup expenses for equipment on the front end as well as learning and training on video product software.
- It’s becoming increasingly difficult to stand out among all of the other video marketing noise, especially if your business is competing in a saturated market. So before you start your video journey make sure you do your research.
Here are some things to think about:- Who is your competition?
- How is the quality of their video?
- What is the content they are providing and is it relevant?
- What are some things that we can do to make us stand out?
- Who are the video’s targeting?
- What do they want to see?
- How can we better reach them?
- Videos require dedicated platforms to host them. This means additional costs for creating a branded video presence, as well as relying on these third-party platforms to support your presence. They can also lack flexibility, as editing a video requires either a professional team or specialized software.
- Video can become dated. If the focus of the video isn’t on the message or product, they’re susceptible to becoming dated quickly, and may require frequent updates to remain relevant.
The rundown
Print is simply not going away. In fact, it is here to stay and becoming increasingly popular and effective with every passing year. As more and more types of media become disrupted by the Internet and social media, conventional advertising techniques are being forced to evolve. Traditional medias are making a clear comeback, and many businesses have taken notice and have begun to see their value as well.
So if you’re convinced that this form of advertising is right for your business, contact us and let’s make it happen!
