Marketing December 2, 2021 0 Comments

What’s my Target Market?

Who are you really advertising to?

Finding your target market is a very important step in any marketing strategy. Without understanding your business’s target market, you would have a hard time creating effective advertising and branding strategies. Without understanding your target market, you’re basically throwing money into the wind! 
Don't Be This Guy.
Okay, let's get down to business.
Market segmentation has 4 different segments that we need to understand in order to succeed. These are:

  • Demographics (age, gender, education, marital status)
  • Behaviors (spending habits, brand interaction)
  • Psychographics (what are their values? interests?)
  • Geographic (where does this person live? Where do they call home?)

These all need to be taken into consideration when establishing your target market.

To reach your target market, visualize your people.
For example, let’s say that you own a business that sells recreational/outdoor camping equipment. How would you market to them? Let’s brainstorm together.

Let’s say that we have Dave, a white male in his late 30’s. Dave lives in Sauk Rapids, Minnesota and sells insurance for a local agency. Dave is a fun-loving guy and regularly goes camping with his long-term girlfriend, Stacy, in northern Minnesota. Dave and Stacy don’t have kids. Their interests include camping, kayaking, and hanging out with friends.

Dave regularly visits your store to stock up before heading north for the weekend and loves to support local businesses within the community. Since Dave doesn’t have kids, money isn’t an issue for him. He values quality over cost, and knows when he comes to your store he might be paying a little more for the stuff he needs. BUT he knows gear from your store will last much longer than anything bought from a big box store.

That's just one example of a potential target market.
Now it’s your turn! However, if you don’t have the time or patience to figure out your target markets and how to use it in your advertising and branding, feel free to shoot us an email at info@eyecongraphics.com. We’ll work with you to schedule a time to sit down for a FREE discovery meeting to get you on the right track.

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