What's best for my business? Organic or paid social search? In today’s day and age, it’s important for your business to have a digital presence. Without one, it’s almost like your business doesn't exist! And it's not just about websites.
Finding your target market is a very important step in any marketing strategy. Without understanding your business's target market you would have a hard time with creating effective advertising and branding strategies. You’re basically throwing money into the wind!
The short answer: Yes! Digital marketing consists of all business marketing efforts that require the use of the internet. Digital channels that businesses use for digital marketing are search engines, social media, email, and websites.