METRO BUS

Metro Bus

OVERVIEW/CLIENT BIO

The St. Cloud Metropolitan Transit Commission (Metro Bus) was created by the Minnesota Legislature in 1969 to operate as a Transit Authority. Metro Bus services the St. Cloud, Sartell, Sauk Rapids, and Waite Park, Minnesota areas.

Addressing the Problem

CREATING EYE-CATCHING ENVIRONMENTAL DESIGN

Metro Bus already had an internal marketing department that handled day-to-day operations, but also wanted to delegate their large-scale environmental pieces, one-off projects, and marketing campaigns.

Our Solution and Process

GETTING TO THE ROOT OF THE PROBLEM

Eyecon stepped up to assist Metro Bus’s marketing team. Over the years we have developed many solutions for Metro Bus’s marketing team to relieve them of some of their workload. Projects have included bus wraps,  “clean natural gas” bus toppers, internal bus signage, holiday campaigns, the “dump the pump” campaign, system maps, various mailers, and a mural for their transit center in St. Cloud.

The Takeaway

Although Eyecon is a one-stop shop for all things design and marketing, not all clients need every service we offer. We always work with our clients to develop marketing plans that best fit their individual needs as a business.

Projects

METRO BUS DELIVERABLES
  • Mailers 
  • Clean natural gas bus toppers
  • Bus wraps
  • Internal bus signage
  • Holiday campaigns
  • “Dump the pump” campaign
  • System maps
  • Transit center mural