Now that we know what needs to be done, we need to determine how it’s done and identify all the challenges.
- Do I need a logo redesign, or just a logo refresh?
- What needs to stay and what needs to go in my logo?
- How strong of an impact does my current logo hold with my current audience?
Identifying these challenges is half the battle when updating a logo, but with help you can come up with a creative solution. This will help you speak to your audience and keep you youthful and relevant within your industry.