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Branding March 4, 2022 0 Comments

Is your logo showing signs of aging?

It’s time for a change!

No one can escape aging, not even your logo, but thankfully it’s a lot easier to reverse time on a logo than it is for wrinkles. So, if your logo is from the 80’s, it may be time for a facelift. Relive the prime years of your business again!

There are many things to consider when you’re thinking about updating your logo:
  • How has your business changed over the years?
  • Do you have new competition?
  • Do you have a new audience?
  • Have the mission or values of your business changed?
  • Is your logo just simply outdated?
If you answered yes to any of these, then it’s time to shave some years off your logo.

How to update your logo?

Now that we know what needs to be done, we need to determine how it’s done and identify all the challenges. 

  • Do I need a logo redesign, or just a logo refresh?
  • What needs to stay and what needs to go in my logo?
  • How strong of an impact does my current logo hold with my current audience?

Identifying these challenges is half the battle when updating a logo, but with help you can come up with a creative solution. This will help you speak to your audience and keep you youthful and relevant within your industry. 

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