How to Reach My Target Market

To reach your target market, define your target audience.

To reach your target market, the first thing you need to do is define your target audience. We talked about that briefly here: in our article “What’s my Target Market?” Take a minute to read this blog if you haven’t already.

Now that you’re back and know how to find your target audience, it’s time to find out how to reach them!

1. Content Creation

The most important thing you need to do is create relevant and thought-provoking content. You need to break through the noise! Make sure to write content that your consumers care about and want to hear more about. Identify their problems and offer them a solution that they can’t refuse.

Make sure to keep it brief though! Nobody will want to read a novel when they’re scrolling on social media. Keeping it to two or three sentences is best. It’ll get your point across and help you stand out from competitors.

2. Connect to your audience

Second, don’t forget to keep connected to your audience. A lot of brands stop the conversation after a completed purchase. Don’t be like everyone else. Reach out to consumers after their purchase to show that you care about their opinion. A direct mailer, phone call, or even a social media mention can help you get repeat business. Whatever you decide to do, make sure that it’s personal.

``With a little help from my friends...``

If you’re feeling overwhelmed, or need a little help to get the creative juices flowing, let’s connect. We offer free discovery meetings, or digital discoveries if you want to see how your online presence is doing. Eyecon brings an entire marketing team to the table, including web designers, web developers, social media strategists, and graphic designers.


Do you think we might be the right guides for your next venture? Let’s connect.
Tell us all about the journey. We’d love to hear about your new mission.