- Because people don’t want to wait around for a page to load. If your web page takes longer than a second or two to load, they’ll probably close the page and move on to a faster site.
- Because images take up disc space on the server that powers your site, and there’s typically a bandwidth limit per plan. Your images could quickly take over that space if not saved properly.
- Because search engines consider load speed when ranking your site , and a slow load could directly harm your impressions and traffic.
How to make my site faster?
Optimize your images! There are a lot of small steps you can take that, when combined, not only improve user experience but also your on-site SEO. By following these steps you’ll have fast-loading images optimized for SEO, performance, and users.
But wait, what is image optimization?
Images come in many sizes, shapes, and resolutions. Typically, images saved for web are much smaller and lower quality than images saved for print. Most images on stock photography sites, or taken with mirrorless or DSLR cameras, start at 300 DPI (dots per inch) and come in giant resolutions. An image saved for print is 300 DPI, but images saved for web only need to be 72 DPI. You’d know if you tried to print a 72 DPI image because it would be fuzzy and pixelated. Luckily, we’re not printing our images. Our screens can handle the 72 DPI, so what we’re focusing on is resizing a 72 DPI image to its ideal scaled size, without sacrificing quality.