
Going BIG and BOLD: The Benefits of Large Format Advertising
Make a big impact in today’s competitive marketplace!
In a world of ever-shrinking attention spans and overwhelming amounts of advertising, sometimes going BIG is the only way to get your message across. Large format advertising is a great way to do just that. With its ability to command attention and create a lasting impression, this form of advertising is increasingly becoming a popular way to reach consumers.
What is large format advertising?
What are the benefits?
- Have a huge visual impact. More effective at getting people’s attention because its big graphics are visually stimulating, and can be seen from a distance.
- Is cost-effective. Forget high prices and large quantities, large format printing does not require large orders.
- Has longevity. No more faded posters or trashed flyers, large formats have longer “shelf-life”, so you get to put them up and keep them up
…just to name a few.

What are some best practices when designing for large format?
- First, make sure that you target your audience correctly. Large format advertising is most effective when it is highly targeted, so make sure you know your audience inside and out.
- Second, make sure your advertising is visually appealing. Large format advertising is a great way to showcase your brand’s product and services.
- Third, make sure your advertising is engaging. Large format advertising can be a great way to create a powerful visual message, but make sure that the message is engaging and interesting to your audience. By following these best practices, you can create a successful large-format advertising campaign that will reach your target audience and generate results.


How can you use large format advertising to reach your target audience?
One of the best ways to use large format advertising is to create a billboard or other outdoor ad. Outdoor advertising is a great way to reach a large audience quickly and effectively. You can also use large format advertising to create indoor displays, such as in-store signage or banner ads.
When creating a large format advertising campaign, it’s important to consider your target audience and what will appeal to them. Utilizing eye-catching visuals and a clear message can help you stand out from the competition and reach your target audience.
How much does it cost?
If you have an idea in mind and would like to know how much it will cost you to invest in large format advertising, email us today at info@eyecongraphics.com to get a quote.
The rundown
So if you’re convinced that this form of advertising is right for your business, contact us and let’s make it happen!