Gabriel Media’s Spirit 92.9 radio station’s website was not working for them. They needed a mobile-first, user-friendly website that allowed their on-air team to make necessary updates without the hassle of a middle-man. They also needed to add an easy-to-use e-commerce solution for their advertising customers. So they came to us and asked for a way to accomplish all of this without losing their current online presence and the audience they love.
Apart from their website problems, they also needed a new brand identity system. that illustrates what Gabriel Media stands for, and how different their two primary stations, Spirit 92.9 and KYes radio AM1180, are. Although both stations have extensive advertising programs for similar-minded small businesses to buy into radio ad space with a great ROI, it was still necessary that both brands spoke differently to their targeted audience.
With Gabriel Media building and growing both stations, we agreed that they needed a way to stand out yet keep a similar feel and tone as they presented over the air. We helped accomplish their goals on a set budget, as the company was investing in sales to grow its online audience.
By using a user-friendly web platform, we were able to create websites that their team was able to independently manage without having to rely on anyone for every little day-to-day update. Another solution that came with this new platform was a streamlined process for customers buying advertising space on Spirit 92.9’s website or radio programming.