ECig Lounge is a vape shop and lounge located in Waite Park, MN. “Education is our goal. Your success is our passion. Quitting is just the beginning.”
ECig Lounge’s goal is to reduce their customers’ nicotine intake by first getting them off cigarettes, then progressively reducing their nicotine intake from vaping until they are not smoking at all. ECig Lounge is adamant and passionate about working to eliminate their client base.
The Situation
Our Challenge – Showcase an Industry Leader
ECig Lounge’s biggest goal was to establish themselves as an industry leader. They needed to develop resources to normalize and destigmatize vaping, provide vaping education, dispel myths about vaping, and garner support and representation for vape-related legislation. Amongst these big goals, ECig Lounge also needed updated branding as well as new printed materials that supported their goals.
The Solution
Our Strategy – Comprehensive Digital & Print Marketing Campaigns
To address the need for a refreshed look, Eyecon updated ECig Lounge’s branding with a revamped logo suite as well as new stationary such as business cards and rack cards.
In order to establish ECig Lounge as an idustry leader in education and government legislation, Eyecon developed and executed several multidisciplinary marketing campaigns for both print and digital media that encouraged quitting cigarettes to switch to vaping. We did this by using taglines such as “Trash the Ash” and “Share Clean Air” to highlight the benefits of vaping versus smoking cigarettes.
Project Deliverables
Brand Identity
Logo Design
Business Cards
Social Media
Rack Cards
Campaign Development & Execution
Billboards
Press Releases
The Takeaway
LET'S BUILD SOMETHING AWESOME TOGETHER.
Tell us all about the journey. We’d love to hear about your new mission.
