ECig Lounge’s biggest goal was to establish themselves as an industry leader. They needed to develop resources to normalize and destigmatize vaping, provide vaping education, dispel myths about vaping, and garner support and representation for vape-related legislation. Amongst these big goals, ECig Lounge also needed updated branding as well as new printed materials that supported their goals.
To address the need for a refreshed look, Eyecon updated ECig Lounge’s branding with a revamped logo suite as well as new stationary such as business cards and rack cards.
In order to establish ECig Lounge as an idustry leader in education and government legislation, Eyecon developed and executed several multidisciplinary marketing campaigns for both print and digital media that encouraged quitting cigarettes to switch to vaping. We did this by using taglines such as “Trash the Ash” and “Share Clean Air” to highlight the benefits of vaping versus smoking cigarettes.