Digital Search – Organic vs. Paid
What’s best for my business? Organic or paid social search? In today’s day and age, it’s important for your business to have a digital presence. Without one, it’s almost like your business doesn’t exist! And it’s not just about websites. If you have a site, that’s great. But what about social media, and a Google Business […]
How to Optimize, Scale, and Save Images for Web
Image Optimization 101 Awesome visuals are a critical part of an awesome web experience. It’s no secret that images amplify your content and engage users in ways that words simply can’t compete with. However, if not properly sized and scaled, images can take the greatest toll on your website. Large file sizes will bog down […]
Free Social Scene
The number one thing we hear in marketing… When it comes to social it’s, “I don’t know what to post on social media!” Well, the digital pros at Eyecon are here to help. We love social media and have the tools to help your business get noticed! This month we’re providing FREE Social Scenes! That’s right, […]
I Need a Digital Marketing Agency
Hey, we’re a digital marketing agency! In today’s day and age, having an online presence for your business is important to succeed. It also makes your business appear more trustworthy. Consumers aren’t going to trust just anyone with their money! ONE in TEN!! According to fundera.com, 1 in 10 small businesses don’t invest in any kind of […]
How to Reach My Target Market
To reach your target market, define your target audience. To reach your target market, the first thing you need to do is define your target audience. We talked about that briefly here: in our article “What’s my Target Market?” Take a minute to read this blog if you haven’t already. Now that you’re back and […]
Are you ready for Trade Show Season?
Expos are coming back! Are you ready for Trade Show Season? Expos are coming back! Are you prepared? If not, now’s the perfect time to start planning. Eyecon has the resources to get your business ready for expo season. We’ve got wide format solutions for businesses of all sizes! And to help you go big this […]
Marketing Goals for Small Businesses
Every Small Business Should Set Marketing Goals! No matter the size, every business needs a marketing plan! The new year is the perfect time to update or create a new business plan. Read on for tips to help get your business noticed. Without a marketing plan, you’re treading water. The first thing you need to do […]
SEO Best Practices
Every Small Business Should Set Marketing Goals! No matter the size, every business needs a marketing plan! The new year is the perfect time to update or create a new business plan. Read on for tips to help get your business noticed. Without a marketing plan, you’re treading water. The first thing you need to do […]
What’s my Target Market?
Who are you really advertising to? Finding your target market is a very important step in any marketing strategy. Without understanding your business’s target market, you would have a hard time creating effective advertising and branding strategies. Without understanding your target market, you’re basically throwing money into the wind! Don’t Be This Guy. Okay, let’s get down […]