No matter the size, every business needs a plan! The new year is the perfect time to update or create a new business plan. Without a plan, you're treading water. The first thing you need to do is develop yearly goals and objectives.
How to dominate search engines! A basic understanding of SEO best practices will help your content rank higher for search engines and also help potential customers find your specific services or offerings.
Finding your target market is a very important step in any marketing strategy. Without understanding your business's target market you would have a hard time with creating effective advertising and branding strategies. You’re basically throwing money into the wind!
The short answer: Yes! Digital marketing consists of all business marketing efforts that require the use of the internet. Digital channels that businesses use for digital marketing are search engines, social media, email, and websites.
With a traditional marketing agency, you'll give them a budget and they work to spend every last cent. At Eyecon, we understand that not everyone has a huge budget to work with. We give you tools to help your business thrive, without breaking the bank!
Did you know that social media isn’t just sites like Facebook, Instagram, and Twitter? Social media comes in many forms and also includes blogs, forums, social gaming, microblogs, and chat apps.
A brand evaluation is the very first step a business takes with the Eyecon team. All the magic starts with a meeting in our office, your place of business, or digitally via Zoom. Full disclosure. We're not here to help you. We're here to help your customers!
Do you show up where customers are searching? The first step is... be visible! Make it easy to find you. There are a few methods to marketing, primarily inbound and outbound. Outbound marketing interrupts the user. Think of commercials during your favorite show, or banner ads on your favorite website. You are probably going to skip through...